In case you do not know the true purpose of these signs… No your not supposed to “drive slower” around these people; although, I am certain that is appreciated. No, your not supposed to worship them or tread lightly around them because they have a baby. BABY ON BOARD signs alert first responders that there is a person in the vehicle that is in capable of unbuckling Themselves in the event of an accident. Do the EMT’s need to look for a body that was possibly expelled from the vehicle? Etc. etc. Now you can spread the word its real purpose, and dispel the myth that parents just want to advertise the fact that they have a baby. For those of us seeing the signs posted, respecting the little life in the vehicle by slowing down or giving a bit more space; though not required, is certainly an added bonus should people show this kindness.